Linkedin is not the online alter-ego of your resume it used to be anymore, the platform evolved to serve a wide range of purposes. From personal branding -be seen as an expert among your peers and partners- to growing your business and closing more deals!
But before getting there, building your presence on LinkedIn is the most critical part, in other words: How do you make sure you reach the right people through your posts?
Ignoring how the LinkedIn algorithm assesses your content may result in poor performance so let's take a deeper look at how your content reach can be boosted.
LinkedIn uses several filters to rank your content and decide whether it worths distributing beyond your direct network or not.
Summarized, the process for determining what shows up in the LinkedIn feed is this:
To pass these four filters you have to follow, 3 simple recommendations, post native content, do it often, follow your target audience's expectations.
LinkedIn like any other social network wants to keep the users connected as long as possible.
And therefore, will diminish the reach of any potential distraction - direct links to websites, to other social media, Youtube videos, etc. In favor of native content which is text posts, Linkedin vidéos, images, and infographics.
That's the hardest part for some of us, indeed storytelling and content production are two rare skills, but it is as hard to be consistent as to be inspired.
Lyfpit can help you schedule unlimited posts in your profile and pages, that's a life saver when you are lacking time to nurture your account with organic content!